Monday, June 4, 2012

Say Cheese!


by Lora Hart
Artistic Advisor

Weekend Eye Candy - Shooting Multiples Edition by lorahart
 1. Earrings #8, Stamen Series, 2005, 2. RAW 52/52 - My big Finale!, 3. Oval Brooch Series I, 4. Oval Brooch Series III, 5. Tea series - bracelet, 6. Landscape Sample Rings (Under Glass), 7. Hako Ring Series, 8. Bubble Lace Series Rings (and a smidge of a brooch), 9. looking for input  Created with fd's Flickr Toys

Arguably the best thing a maker can do to boost their career, sales, or marketing, is to learn to photograph their work so well that even a static image is a show stopper. Or else hire a professional to do it.

Not all pro photogs are prohibitively expensive, and it's not really that difficult to learn how to take the very best pictures you can with the camera set up you currently own. Unless you're 'shooting' with your copier. Then I'm not sure what to tell you.

College students have to learn somewhere. Why not contact a local JC to see if you can interview someone who is interested in working on their portfolio? The type of photographer you're looking for is someone who specializes in 'tabletop'.

Another idea would be to look at the work of other makers and note their photographers. Look them up online and see if they list their pricing structure. It might not be as high as you imagine. My fabulous images are taken by a woman who has a day job (in tv) and is working towards building her post retirement career. She only charges $30.00 per shot!

There are many, many helpful tutorials online that show self-taught artists how to successfully photograph their own work with little financial layout. You can use sunlight, a transparent trash can for a light box and a flashlight or craft light (Ott) as a 'pin' or highlight.

If you only do one thing to elevate your business this year, making sure you have great images of your work should be #1 on the list.

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